MYPINPAD Launches Global ‘I Love SPoC’ Campaign with Exclusive London Event
The global leader in secure customer
authentication solutions, MYPINPAD,
last week firmly took the reins in educating the wider fintech market about a
new global opportunity in mobile payments. The business kicked off its
industrywide ‘I Love SPoC’ campaign at a private event on Thursday 13th
February at Level 40 of the iconic Gherkin in London.
Launched the day before St Valentine’s Day, the
aptly named ‘I Love SPoC’ initiative has been designed to inform the payments
industry, and other related sectors, of the benefits SPoC can offer. Put
simply, how everyday smartphone and tablet devices are now able to take card
payments simply and securely, and single-purpose POS devices could be a thing
of the past.
Having been amongst the world’s first to
achieve certification for its innovative SPoC-approved technology for iOS, MPP
mPOS, MYPINPAD was perfectly placed to host this industry event. Its PIN
on Mobile solution is a major enabler for the predicted expansion into the
number of payment acceptance devices globally.
The unique event brought together industry
leaders to discuss how the PCI Security Council’s SPoC certification and just
published CPoC (tap on phone payment) will benefit acquirers, PSPs and
merchants of all shapes and sizes globally. This was highlighted through a
series of presentations from industry specialists on the many benefits of PIN
on Mobile and tap on phone, followed by hands-on demonstrations of MPP mPOS and
MPP SoftPOS. The demos were brilliantly received by attendees and left a great
impression that showed the valuable application of the capabilities of this
technology for all merchant sectors: micro-merchant to tier 1 retailers.
Nigel Dean, Head of Marketing at MYPINPAD, says: “One of the founding
principles of MYPINPAD is to promote authentication on everyday smartphones and
tablets. Seen by many in the industry as the founder of PIN on Mobile we
predict out technology to be deployed across the globe in the coming year.
We’re proud to not only be playing a major role in showcasing the benefits that
SPoC and CPoC offer, but also to be highlighting our own technology with those
that the solution will benefit the most.”
“The Gherkin was the perfect location to hold
this important event” continues Nigel. “This iconic piece of British architecture overlooks
the epicentre of the UK’s payment industry in London. It perfectly reflects how
SPoC and CPoC will overlook and revolutionise every aspect of payments going
forward to help the industry to embrace a new age of security.”
To find out more about MYPINPAD and the I Love SPoC campaign, click here:
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